Tevera Case Study

The Challenge: Scaling a Startup in a New Industry

Tevera was started in response to a question: “How could an EHR software company impact the helping professions like counseling, social work, and education?” The answer was to develop software to improve the placement and internship process required for licensure in those professions.

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This required the process of building Tevera into a nationally recognized brand, from scratch, in a market with which the company had no previous experience. Throughout the process, Rhys and Maddie worked closely with Tevera’s sales, customer success, and product development teams to develop the marketing strategy that ultimately led to Tevera’s successful acquisition in 2023.

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Company Goal

Break into a traditionally “un-techy” market with a leading edge software product, scale quickly, establish company as the top brand in its category.

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What We Did

Blue Spec Marketing’s “plug-and-play” services were a perfect match for the ever-changing needs facing this startup. By working closely with their internal teams, we developed a holistic content marketing approach that helped Tevera exceed goals and expand into complementary markets including:

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• Target market analysis

• Brand development aligned with company’s core values and culture

• Website development and management

• Content marketing to build awareneness and engagement

• Digital and email marketing closely aligned with business development team for lead generation

• Personalized onboarding portals to welcome new customers

• Communication strategy to support company’s agile development process and highlight responsiveness to customers

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The Results

Like any successful organization, Tevera’s achievement was thoroughly a team experience that required visionary leadership, regular collaboration between departments, and 100% commitment to the customer experience. Working within the organization, we were fortunate to experience first hand how these attributes set Tevera apart. 

 

As a result, we felt that our role in marketing was to help our potential customers consistently experience them through everything we created, from messaging and copywriting, to graphics and illustrations, and to documented processes that ensured that every prospect was rapidly followed up with by appropriate team members at each stage in our customer journey.

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Along the way, we were able to achieve marketing metrics that are significantly better than industry averages:

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COLD EMAIL ENGAGEMENT

40% Click to Open Rates

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WARM EMAIL ENGAGEMENT

80% Click to Open Rates

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LEAD GENERATION

MQLs = 2x of Pipeline Goals

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From their CEO:

 

Instrumental in Helping Us Become the Top Brand in Our Category

"I had the distinct pleasure of collaborating with Rhys and Maddie from Blue Spec Marketing at a pivotal time in our company’s history. Starting a brand in the competitive and traditionally low-tech field of higher education required not just innovative technology, but a strategic marketing partner who could navigate the complexities of a new market. Blue Spec Marketing was that partner.

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Strategic Insight

From the outset, they demonstrated profound strategic insight with a holistic approach to marketing. Blue Spec helped us articulate and disseminate our brand’s message, aligning perfectly with our core values and the niche we aimed to serve. The ‘plug-and-play’ services they offered were not just flexible but were meticulously tailored to meet the evolving needs of our startup.

Blue Spec’s efforts in brand development, combined with robust content marketing strategies, website management, and personalized customer onboarding processes, not only heightened our market presence but set a solid foundation for our rapid growth and expansion into complementary markets.

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Outstanding Results

The results speak for themselves – our marketing metrics and sales soared well above industry standards, reflecting the quality and effectiveness of the content and strategies implemented by Blue Spec Marketing. Their work with our sales, customer success, and product development teams was seamless, marked by frequent and constructive collaboration that enhanced our operational agility and customer responsiveness.

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Most importantly, Blue Spec Marketing was instrumental in helping us become the top brand in our category, culminating in the successful acquisition of Tevera in 2023. This achievement was not just a milestone for Tevera but a testament to the dedication, expertise, and visionary approach of Blue Spec Marketing. Their profound impact on our journey was invaluable, and I would highly recommend their services to any firm looking to genuinely connect with their audience and drive substantial market growth."

 

- Adam Bates, CEO of Tevera

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The ultimate measure of success for any product or company is whether someone is willing to purchase it for a price that’s greater than its costs. To that end, Tevera was a smashing success. From a series of brainstorms and $0 revenue, Tevera grew into the #1 student placement software in its target markets, eventually leading to its acquisition in 2023 by Lumivero at a hefty multiple!