Digital Marketing Services

Drive growth that matters.

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Authentic marketing that builds relationships that last.

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Digital marketing that makes an impact.

Our flexible digital marketing packages deliver results.

Each service is customized to meet our clients' needs now and in the future.

Everything we create is rooted in the belief that the best marketing is connection.

To help clients connect with new customers and more deeply engage current ones, we focus on deliverables that are authentic and foster long-term relationships.

I can't wait to meet you!

You’ll be working directly with Maddie Michaud, Blue Spec Marketing’s founder.

“When I started Blue Spec Marketing, it was because I wanted to help people I believed in share their story so their business can grow. Small businesses, creatives, and nonprofits are integral to create thriving communities and their success shouldn’t be stifled by overly complex, over-priced, or unhelpful marketing.

The Mighty Marketing Service for Nonprofits is the culmination of more than a decade of working with nonprofits to amplify their mission through action-oriented strategies, compelling campaigns, and data-based marketing plans."

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What our Digital Marketing Services can do for you:

Lead Generation

Our lead gen tactics are anything but slimy. We specialize in building systems meant to last and respectful outreach that builds trust and business.

Expand Your Capacity

From covering parental leave to helping teams get ready for new hires, think of us as an extra set of experienced hands when you need it most.

Complete Special Projects

When you need a new website or a fundraising campaign but your existing resources are tapped, we come in and help you cross the finish line.

Adam Bates, CEO

"From the outset, they demonstrated profound strategic insight with a holistic approach to marketing. Blue Spec helped us articulate and disseminate our brand’s message, aligning perfectly with our core values and the niche we aimed to serve. The ‘plug-and-play’ services they offered were not just flexible but were meticulously tailored to meet the evolving needs of our startup."

Our Digital Marketing Packages

Strategic Marketing

We offer ad hoc consulting and build strategic materials like audience personas, editorial calendars, messaging guidebooks, and much more!

Community Building

We develop custom thought leadership and community-building strategies and supporting content to build consistent and authentic relationships with customers.

Copy & Content

We craft compelling website content, blogs, case studies, white papers, social media posts, email copy, high-converting ad copy, newsletter development, and more!

Visual Content

We partner with local artists and creatives to deliver story-centric videos, photos, and illustrations that are rooted in place and passion. We also offer graphic design packages to support brand growth.

Management Services

We support teams by taking marketing channel management off their plate, including social media, website management, email management, and ad management.

Mighty Marketing Service

Yes! It's here because it is a digital service. Your marketing analytics needs a home that functions as a feedback loop. Think of it as our "bookend" service!

Case Study

Screenshot of Tevera's homepage: a smiling woman is the background.

See how we helped grow this edtech startup from pre-revenue to sale through content marketing and relationship-first sales support.

“Blue Spec Marketing was instrumental in helping us become the top brand in our category, culminating in the successful acquisition of Tevera in 2023. This achievement was not just a milestone for Tevera but a testament to the dedication, expertise, and visionary approach of Blue Spec Marketing.

Their profound impact on our journey was invaluable, and I would highly recommend their services to any firm looking to genuinely connect with their audience and drive substantial market growth.”

– Adam Bates, Tevera CEO